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- https://searchengineland.com/google-analytics-4-properties-integrated-adsense-435860SEARCHENGINELAND.COMGoogle Analytics 4 properties can now be integrated with AdSenseMarketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights.
- https://searchengineland.com/google-evaluating-pmax-brand-safety-tools-adalytics-report-435865SEARCHENGINELAND.COMGoogle is evaluating additional PMax brand safety controlsGoogle is working on improving brand safety following accusations from Adalytics about ads appearing on inappropriate websites.
- https://searchengineland.com/google-testing-headlines-ad-copy-description-text-live-ads-435872SEARCHENGINELAND.COMGoogle confirms it is testing ad copy variation in live adsGoogle quietly started placing headlines within ad copy description text but did not inform advertisers of the change.
- https://searchengineland.com/google-ads-support-not-phased-out-ai-changes-435875SEARCHENGINELAND.COMGoogle Ads: Support is not being phased but 'big' AI improvements are underwayGoogle has addressed concerns about a potential withdrawal of the feature and a steep decline in customer service.
- https://searchengineland.com/campaign-management-software-explained-435879SEARCHENGINELAND.COMCampaign management software: Everything you need to knowStreamlining the management of campaigns saves time and increases agility, but it's unlikely any one solution will fit all your needs.
- https://searchengineland.com/googles-shifting-approach-ai-content-435601SEARCHENGINELAND.COMGoogle's shifting approach to AI content: An in-depth lookA deep dive into the proliferation of AI-generated content, its impact on search quality, and the future of combating spam.
- https://searchengineland.com/marketing-books-read-2024-436050SEARCHENGINELAND.COM6 books to help make your marketing more successful in 2024Start the new year off with these good reads about marketing. These books each offer a unique insight into how it works.
- https://searchengineland.com/google-search-is-investigating-reports-of-delayed-indexing-issues-436055SEARCHENGINELAND.COMGoogle Search is investigating reports of delayed indexing issuesGoogle said it is "working on identifying the root cause" that is affecting a "small number of sites."
- https://searchengineland.com/2024-search-trends-priorities-436058SEARCHENGINELAND.COM7 key 2024 search trends to watch and 3 top prioritiesStay ahead in these changing times. These transformative changes will likely have the biggest impacts in 2024.
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